Many congregations are rethinking how they spend their limited marketing/advertising dollars. In most cases less and less money is allocated for print (phone book, direct mail, etc.) in order to free up additional funds for new media. While this shift seems logical, the next steps are far less clear. One of the troublesome aspects of entering this new arena is the considerable complexity of social marketing. The graphic below, from Buddy Media, illustrates this quite Read More …
Social Media
Most Seniors Now Online (#0759)
It's official: most American adults age 65 or older are now online. According to the Pew Internet & American Life Project those age 65 and older are online more now than ever before: 53% use the internet or email (April 2012) 34% use social networking & 18% do so on a typical day (February 2012) So What? While usage rates are higher among the younger the population, the percentage of those in older age cohorts using the internet has continued to increase. Another Pew Read More …
Facebook Bible/Book Study? (#0755)
Many congregations offer fewer opportunities for adult discipleship during the summer months. With more and more adult learning and growth opportunities moving from an on campus (church building, someone's home, or a coffee shop) to either a blended (part on campus and part online) or online format, perhaps summer is the ideal time for your congregation to try something new online (or expand its existing efforts). There are so many possible ways to begin that many people get hung up Read More …
Review of Viral (#0743)
Meet the Author Leonard Sweet is the E. Stanley Jones professor of evangelism at Drew University and visiting distinguished professor of Evangelism at George Fox University, was voted one of the 50 Most Influential Christians in America, and continues to write and speak prophetically about the church. An ordained United Methodist pastor, Sweet has authored over 20 books and 600 articles, and is perhaps best known for his forward thinking ideas about the church. For Read More …
A Ministry of Digital Presence (#0739)
Keith Anderson, pastor of Redeemer Lutheran Church (Woburn, MA) and co-author of Click 2 Save: The Digital Ministry Bible (2012), recently blogged about the importance of social media for ministry. He writes: As the Internet goes mobile and we spend more time there, the line between our digital and face-to-face lives is rapidly blurring. This integration of our digital and analog lives, whether we choose to embrace or resist it, is changing our lives and, therefore, the practice Read More …
Review of Follow You Follow Me (#0736)
Meet the Author John Voelz serves as one of two lead pastors at Westwinds Church (Jackson, MI), overseeing music and the arts. Given the topic of his first book, Follow You Follow Me: Why Social Networking is Essential to Ministry (2012), his Twitter profile offers a good introduction to who he understands himself to be: "Husband, Father, Poppie, Musician, Artist, Cartoon, Pastor at Westwinds, Writer, Painter, aggravator." Book Basics Voelz views himself as an Read More …
Facebook’s Future Viability (#0732)
Facebook is everywhere I turn lately. I continue to encounter: news, news and more news about and leading up to the IPO; blogs and news stories on how the Instagram acquisition will not happen soon as was originally indicated; information that all is not well with online ad revenues, especially compared to Google; and people who are passionate about the future of Facebook, especially from those favoring both extremes. With this in mind I was intrigued to learn the Read More …
New Perspectives (#0712)
Matthew Paul Turner's recent blog post entitled "25 Christian Blogs You Should Be Reading" highlights a list of blogs he finds insightful that don't typically receive significant attention or traffic. After reading his list and clicking through to a few of the blogs, I started to fashion my own list. After listing just a few I realized how easy it would be to add several dozen Christian blogs I have found of interest that would not appear on any lists of top Christian blogs. As Read More …
Associate Pastors & Technology (#0691)
The Presbyterian Church (U.S.A.) recently released its first systematic look at associate pastors in an 88 page report "Associate Pastors in the Presbyterian Church (U.S.A.)." The comprehensive report is based on a 2011 survey of associate pastors and a 2008 & 2009 survey of key leaders. The survey found associate pastors spent an average of 11 hours a week "emailing, text messaging, or using the Internet" in their personal lives. Professionally, these pastors used differing Read More …
Twitter Turns 6 (#0675)
Happy 6th birthday to Twitter! Writing for Mashable.com, Stan Schroeder effectively captures the significance of this milestone in the first two sentences of his post, which was publsihed earlier today: On March 21, 2006, Jack Dorsey tweeted the first ever tweet on Twitter. The sheer fact that you can understand that sentence shows you how far Twitter has gone since then. So What? Twitter passed the 500 million user count last month and Read More …