Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change, and work. He is also the master of saying a great deal using relatively few words on his blog. As we start the year most call 2012, he wrote a 204 word post about the artificiality of time that included this sentence: “The decision to work at a different rate than others can be a significant competitive advantage.”
So What?
Time isn’t what it was twenty years ago or two hundred years ago. Time today moves both faster and slower than ever before. The web was originally designed for asynchronous connection but is increasingly developing synchronous options.
- Have you ever stopped to evaluate your own use of time in relation to your professional pursuits?
- How might the decision to work at a speed that most effectively leverages your unique gifts and passions prove empowering?
- How would ministry change if this became the norm rather than the exception?