Last week the findings of the third annual "STATE of the PLATE" shows that after two years of steep decline, giving to churches increased slightly in 2010. Writing for USA Today, Cathy Lynn Grossmann summarized the research with four bullet points: Giving is up: 43% of churches saw increased giving in 2010, up from 36% in 2009. The decline has stabilized: 39% of churches said giving was down in 2010, 38% last year. December offered a boost: Christmas-time generosity often puts Read More …
giving
Giving is Both/And not Either/Or (#0296)
Adelle Banks recently wrote a piece for Religion News Service about research conducted by Grey Matter Research & Consulting on behalf of the nonprofit fundraising firm the Russ Reid Co. The research suggests: Houses of worship and other charities often aren't in competition for dollars but instead tend to reap donations from similar donors . . . the more Americans give to a house of worship, the more they donate to other groups. So What? In the article, Banks quoted Ron Read More …
Time Before Money (#0198)
Wendy Liu, Assistant Professor of Marketing at UCLA Anderson School of Management, and Jennifer Lynn Aaker, General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business, co-authored "The Happiness of Giving: The Time-Ask Effect," which was published in the Journal of Consumer Research; October 2008, Vol. 35 Issue 3, pp.543-557. Those interested in the full text can read it here. The abstract summarizes the paper: This research Read More …