Yesterday, I blogged about the generational differences in online activity according to the latest research by the Pew Research Center. Today, I look more closely at the rapid growth in one specific category of online activity: social networking. In just eighteen months, the percentage of adults who use social networking sites has risen 74%. The graphic below shows the rates of increase by generation, which range from a high of 377% for older boomers to a low of 24% for Read More …
Trends
Generation Differences in Online Activity (#0234)
Over the last several years the question has shifted from whether or not specific groups use the internet to how they do. Recent research done by the Pew Research Center provides incredible insight into the generational differences in online behavior. The research is based on data from telephone interviews with 2,252 adults conducted between April 29 and May 30, 2010. The following chart provides a visual summary: So What? Consider yourself. How Read More …
Churches Fail the Twitter Test (#0226)
Mickey Mellen, a freelance web developer who works with small businesses, churches and individuals to help them further their reach on the Internet, recently wrote about a Twitter experiment he conducted. The article, "Churches Aren't Paying Attention on Twitter", appears on churchmarketingsucks.com and should be considered a "must read" for any church already on Twitter and those considering expanding their social media strategy to include Twitter. The Experiment Reach out to 25 Read More …
Bringing Twitter into the Classroom (#0225)
For generations, students have known that the classroom is the place to go for instruction. This has been true for both university education as well as Christian/religious education. In larger classrooms, the instructors are limited in their ability to interact with a large number of the learners. Twitter offers a creative way to facilitate interaction during and beyond the class session. Consider the example of Dr. Monica Rankin, Professor of History at the University of Read More …
Why People Choose Your Church (#0223)
According to the Faith Matters Survey (2006) of 3108 people, the top reasons people chose their current congregation (according to reasons they indicated were "very important) are Theology or religious beliefs (60%) Liturgy or style of worship (45%) Marriage, spouse, or partner (40%) Family [other than spouse] (40%) Clergy (39%) Location (32%) Childhood congregation (27%) Friends Political or social views So What? Liturgically speaking today is the first Sunday of Christmas, Read More …
The Nativity: A 21st Century Tale (#0218)
As we begin Christmas week, I invite you to watch a short video: The Digital Story of the Nativity. My thanks to the folks at ExCentric for creating the video and Andy Sahl, who blogs at Unpackthis.com, for bringing it to my attention. It was posted one week ago and already has been viewed over 2 million times. So What? How do you leverage the power of new media to help you tell biblical stories in fresh ways that allow people to hear something familiar as if for the first time? Read More …
Rethinking Spiritual Formation (#0216)
Ben Witherington is the Amos Professor of New Testament for Doctoral Studies at Asbury Theological Seminary and on the doctoral faculty at St. Andrews University in Scotland. Considered by many to be a leading New Testament scholar, Witherington has written over thirty books and six commentaries. For more information, view his faculty profile page or read his blog. Recently he listed his concerns with contemporary views of spiritual formation: Monastic models of piety frankly don't Read More …
How Does Your Web Ministry Measure Up? (#0215)
United Methodist Communications provides the following list of the "Top 10 Practices for Web Ministry" Develop a Web ministry team Know your target audience groups and develop ways to reach them Design seeker-specific experiences through your church’s Web presence, and enlist church members to meet seekers when the online experience leads to offline participation Use a consistent brand image for your church’s online and offline presence Employ the user-centered design process for your Read More …
The Limits of Social Media for Ministry (#0214)
Maurilio Amorim is CEO of The A Group, a media, technology and branding firm in Brentwood, TN that consults with some of the country’s largest ministries, leading churches, and Christian publishers. Founded in 2001, The A Group has transitioned from a traditional marketing agency into a marketing technology and branding firm, leveraging social media and mobile technologies. To connect with Amorim, friend him on Facebook, follow him on Twitter, or read his blog. Amorim recently Read More …
The Church of 2010 (#0213)
The Barna Group just released a list of six megathemes that characterize the American church in 2010. The list was created by "analyzing insights drawn from more than 5,000 non-proprietary interviews conducted over the past 11 months." The Christian Church is becoming less theologically literate. Christians are becoming more ingrown and less outreach-oriented. Growing numbers of people are less interested in spiritual principles and more desirous of learning pragmatic solutions for Read More …