On January 24, Pope Benedict XVI shared his message for World Communications Day: "Truth, Proclamation and Authenticity of Life in the Digital Age." Writing for the Associated Press, Nicole Winfield, noted, "The 83-year-old Benedict is no techno wizard: He writes longhand and has admitted to a certain lack of Internet savvy within the Vatican." His speech and actions, including significantly enhancing the Holy See's online presence, are signs that while he may not Read More …
social media
Pastors: Embrace Social Media or Quit (#0257)
Maurilio Amorim is CEO of The A Group, a media, technology and branding firm in Brentwood, TN that consults with some of the country’s largest ministries, leading churches, and Christian publishers. Founded in 2001, The A Group has transitioned from a traditional marketing agency into a marketing technology and branding firm, leveraging social media and mobile technologies. To connect with Amorim, friend him on Facebook, follow him on Twitter, or read his Read More …
Churches Fail the Twitter Test (#0226)
Mickey Mellen, a freelance web developer who works with small businesses, churches and individuals to help them further their reach on the Internet, recently wrote about a Twitter experiment he conducted. The article, "Churches Aren't Paying Attention on Twitter", appears on churchmarketingsucks.com and should be considered a "must read" for any church already on Twitter and those considering expanding their social media strategy to include Twitter. The Experiment Reach out to 25 Read More …
Bringing Twitter into the Classroom (#0225)
For generations, students have known that the classroom is the place to go for instruction. This has been true for both university education as well as Christian/religious education. In larger classrooms, the instructors are limited in their ability to interact with a large number of the learners. Twitter offers a creative way to facilitate interaction during and beyond the class session. Consider the example of Dr. Monica Rankin, Professor of History at the University of Read More …
The Nativity: A 21st Century Tale (#0218)
As we begin Christmas week, I invite you to watch a short video: The Digital Story of the Nativity. My thanks to the folks at ExCentric for creating the video and Andy Sahl, who blogs at Unpackthis.com, for bringing it to my attention. It was posted one week ago and already has been viewed over 2 million times. So What? How do you leverage the power of new media to help you tell biblical stories in fresh ways that allow people to hear something familiar as if for the first time? Read More …
The Limits of Social Media for Ministry (#0214)
Maurilio Amorim is CEO of The A Group, a media, technology and branding firm in Brentwood, TN that consults with some of the country’s largest ministries, leading churches, and Christian publishers. Founded in 2001, The A Group has transitioned from a traditional marketing agency into a marketing technology and branding firm, leveraging social media and mobile technologies. To connect with Amorim, friend him on Facebook, follow him on Twitter, or read his blog. Amorim recently Read More …
Leveraging Facebook – 7 Suggestions for Your Church (#0205)
Roughly half of all American congregations now have a presence on Facebook. While creating a presence is an essential first step, leveraging that presence requires effectively utilizing it and educating those who have affiliated with your page. Randy Vaughn, one of two real life twin brothers who have teamed up to create The Marketing Twins, recently blogged about how churches can effectively utilize Facebook as a part of their social media strategy. He recommends churches Read More …
Lessons I am Learning (#0187)
For those in liturgical congregations, this Sunday’s celebration of the reign of Christ will mark the end of the church year. Next Sunday, November 28, we will begin a new year with the season of Advent. As we near the end of this year, I have been reflecting on my journey of faith over the past twelve months. Three experiences have played critical roles in informing and continually reforming my faith: Exploring Experience: After serving five congregations in lay or Read More …
Churches Embracing Social Media (#0185)
Catholics and Protestants are uniting around the importance of social media. Earlier this week at the United States Conference of Catholic Bishops annual Fall General Assembly, Bishop Ronald Herzog of Alexandria, Louisiana, a member of the Communications Committee, gave a speech in which he said: Although social media has been around for less than 10 years, it doesn’t have the makings of a fad. We’re being told that it is causing as fundamental a shift in communication patterns and behavior as Read More …
How Ideas Spread (#0175)
Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change, and work. He earned his MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week. For more information visit his website or read his blog. He recently listed 20 reasons why people choose to spread ideas: I spread your idea because it makes me feel generous. ...because I feel smart Read More …