Monk Development's "2013 State of the Church Online Report" contains data gathered from a diverse group of "over 50 churches spread across the United States" that seek to serve their congregation's through the web (p.2). As I reviewed the report, I found myself returning again and again to a statistic that provides a benchmark for congregations seeking to develop a presence on Facebook. According to Monk's research, "the average for likes vs. total weekly attendance (TWA) is Read More …
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Church Marketing Shifts (#1062)
Lindsay Christian's recent Capital Times article, "Marketing God: Churches Turn to the Web, Social Media to Attract Members," explores how many congregations in her area have shifted their marketing time and monies from print efforts to online endeavors. Christian's piece effectively explores how a significant trend has impacted congregations in her community. To highlight the significantly diminished return on investment and increasing irrelevancy of print advertising (especially Read More …
Overcoming Misperceptions (#1048)
Tyler Ward recently shared what he wished he knew before he went to church for the first time. His article is birthed out of his many life experiences, including: growing up Presbyterian, serving as a Baptist youth pastor, living overseas on an evangelical mission, assisting a traveling prophet, serving the poor through a non-denominational ministry, promoting justice with emergents, and launching multiple house churches. Ward's short list of things he wished he Read More …
Which Parent Does More? (#1041)
The Pew Research Center recently released the "Modern Parenthood Report," which reveals the results of their latest polling that asks married and cohabiting parents with children under 18 to compare their workload at home with that of their spouses or partners. In an overview of the research, Kim Parker and Wendy Wang write: The way mothers and fathers spend their time has changed dramatically in the past half century. Dads are doing more housework and child care; moms more paid work Read More …
Friendly Churches (#1010)
In small congregations it is easy for long timers to recognize newcomers. In very large congregations, including megachurches, no one knows everyone. While these contrasts may suggest that smaller size is correlated to more friendly congregations, research has shown that how first time guests perceive their experiences is based on far more than just size. Faith Perceptions work finds that, overall, the most effective congregation sizes for positive first time guest experiences Read More …
Social Media Shortcomings (#0998)
While I am encouraged to see more and more nonprofits entering the world of social media, I wonder what percentage of these efforts are ineffective primarily because those tasked with overseeing them lack the appropriate training and/or resources. Recently Nonprofit Tech 2.0 posted a list of eleven signs that your nonprofit needs social media training. The list includes: Your avatar is cropped, shrunk, blurry, or too small to make an impact. You are rarely retweeted on Twitter. Read More …
Amenities Over Ministry? (#0992)
Tyler Kingkade's recent Huffington Post article considers a somewhat disturbing trend in higher education: increased investing in amenities like student services and activities, athletics and facilities. His article considers research by The National Bureau of Economic Research published earlier in January as "College as Country Club: Do Colleges Cater to Students’ Preferences for Consumption?" So What? The cost of higher education keeps climbing higher and higher as does student Read More …
Statement on Ministry (#0962)
Tiger population has declined by 90% over the last 50 years; those involved in creating a brighter future for tigers understand that extinction will be reality if significant changes are not implemented soon. The role of religion in America has changed dramatically and the size of mainline/progressive Protestantism has declined dramatically over the last 50 years; those involved in leading United Church of Christ communities today must be open to innovation and experimentation in order to Read More …
Living or Loving? (#0959)
Bob Bohl is the former moderator of the Presbyterian Church (USA) and pastor of Village Presbyterian Church. He is currently chairman of the Board of Trustees at Princeton Theological Seminary. In a sermon entitled "Living In the Direction of God's Dream," he offered these challenging words: I believe there are at least two kinds of churches...one is a living church and the other is a loving church. There is a distinct difference between the two. Living churches are judged by their Read More …
Pastors of Growing Churches (#0952)
What do pastors of growing churches have in common? Cynthia Woolever finds three commonalities: Age. While pastors of all ages shepherd growing churches, those in their 50s are most likely to do so. Career Path. Statistically first career pastors are more likely to lead a growing church than are second career pastors. Tenure. Pastors with longer tenures are more likely to lead growing churches. So What? Reviewing the profile of pastors of growing churches the most Read More …