Many congregations are rethinking how they spend their limited marketing/advertising dollars. In most cases less and less money is allocated for print (phone book, direct mail, etc.) in order to free up additional funds for new media. While this shift seems logical, the next steps are far less clear. One of the troublesome aspects of entering this new arena is the considerable complexity of social marketing. The graphic below, from Buddy Media, illustrates this quite Read More …
Trends
Most Seniors Now Online (#0759)
It's official: most American adults age 65 or older are now online. According to the Pew Internet & American Life Project those age 65 and older are online more now than ever before: 53% use the internet or email (April 2012) 34% use social networking & 18% do so on a typical day (February 2012) So What? While usage rates are higher among the younger the population, the percentage of those in older age cohorts using the internet has continued to increase. Another Pew Read More …
Texters, Talkers, or ??? (#0758)
Martha Irvine's recent AP article considers how the rising popularity of texting is changing what it means to "talk to" others by phone. The percentage of cell phone users who prefer to communicate by text rather than voice is highest among the young, but continuing to rise for all age groups. So What? The art of communication is evolving as a result of the always connected world in which we now live. Regardless of age, one should aspire to be able to communicate well in both Read More …
Facebook Bible/Book Study? (#0755)
Many congregations offer fewer opportunities for adult discipleship during the summer months. With more and more adult learning and growth opportunities moving from an on campus (church building, someone's home, or a coffee shop) to either a blended (part on campus and part online) or online format, perhaps summer is the ideal time for your congregation to try something new online (or expand its existing efforts). There are so many possible ways to begin that many people get hung up Read More …
Membership & Worship Attendance (#0748)
Len Wilson just started a new job yesterday in "an executive creative and communication position" at Peachtree Presbyterian Church (Atlanta, GA), one of the largest Presbyterian congregations in America with an average worship attendance of around 7,000. Recently, he blogged about attendance and membership patterns in the United Methodist Church. In a rather comprehensive piece, he compared the ranks of the top twenty-five conferences by both membership and worship attendance. Read More …
Top 10 Most Read Books (#0746)
Jared Fanning recently made an infographic that has been making its way around the web. Fanning constructed the visual using data from a list compiled by freelance writer James Chapman that provides the number of copies each book sold over the last 50 years. So What? Saying that the Bible was the most sold or most read may be true, but understates its dominance. Together the books ranked #2 through #9 would yield a #2 book that would have only half the Read More …
Rethinking Teaching Online (#0741)
Margarita A. Mooney, Assistant Professor of Sociology at the University of North Carolina at Chapel Hill and a Faculty Fellow in the Carolina Population Center at the University of North Carolina, recently blogged about her experience with rethinking how best to teach online. She writes: . . . I have flipped the order in which I present material to students and it definitely captured their attention better than before. I used to assign heavy readings, give a lecture, and then Read More …
Mega Megachurches (#0733)
Warren Bird, Research Director for Leadership Network and co-author of 24 books on various aspects of church health and innovation, recently blogged about the global growth in and diversity of megachurches (congregations with an average weekend worship attendance of at least 2,000). Americans know about megachurches since they have grown rapidly in number over the last several decades. According to Scott Thumma and Dave Travis, (Beyond Megachurch Myths: What We Can Read More …
Trends in College Degree Attainment (#0731)
I grew up with the understanding that a college degree was a part of the path leading to the American dream. A recent Chronicle of Higher Education interactive graphic provides the clearest visual explanation of trends in college degree attainment across the country. The graphic provides county by county analysis of the percentage of adults with college degrees, which can be further sorted by gender or race. Additionally, the graphic provides the same information for Read More …
The Changing Church (#0726)
Renowned New Testament scholar Scot McKnight has always managed to balance academic excellence with immersion in and understanding of the real world of church life. Given such, it isn't surprising to learn he will be leaving North Park University after this academic year for Northern Seminary. His recent blog post on how the church has changed during his lifetime is a must read. The piece is not intending to pass judgment on the changes, but rather call attention to Read More …