Social Media

Safko, Lon and Brake, David K.  The Social Media Bible.  John Wiley & Sons, Inc., 2009. ISBN: 978-0-470-41155-1. Meet the Authors Lon Safko is an innovator and professional speaker with more than twenty years experience in entrepreneurship, marketing, sales, strategic partnering, and e-commerce.  He is the founder of eight sucessful companies, including Paper Models, Inc. and LonSafko.com. David K. Brake is the CEO and founder of Content Connections, a company that uses Read More …

Evans, Dave.  Social Media Marketing: An Hour a Day.  Wiley Publishing, Inc., 2008. ISBN: 978-0-470-34402-6. Meet the Author Dave Evans is a social media expert whose passion is tapping the power of the social web and applying it to business.   In 1994, Dave cofounded Digital Voodoo, which provides strategic marketing services for clients wanting to tap the power of the social web.  In 2005, he cofounded HearThis.com, a podcasting service firm focused on social media Read More …

Gillin, Paul. The New Influencers: A Marketer's Guide to the New Social Media.  Quill Driver Books, 2009. ISBN: 9781884956942. Meet the Author Paul Gillin has been reporting on the impact of technology and media for the past twenty-five years.  He is the author of Secrets of Social Media Marketing (2008).  Currently, Gillin advises marketing executives and CEOs on how to turn the new social media to their advantage. For more information visit his blog or business. Book Read More …