Second Baptist Church in Houston, TX has over 53,000 members and some 22,000 people attend worship at one of their five locations on a typical weekend. This year more than 2,000 people affiliated with the church gathered at Discovery Glenn in the heart of Houston to participate in a flash mob with a purpose. The video of this event has gone viral with over 750,000 views to date. Writing for Church Marketing Sucks, Kevin D. Hendricks summarizes the effort: The video featured more Read More …
Social Media
Technology and the Church: Crisis or Opportunity (#0373)
Lisa Miller is the author of Heaven: Our Enduring Fascination with the Afterlife (2010), and formerly served as religion editor at Newsweek. She recently wrote "My Take: how technology could bring down the church," for CNN's Belief Blog. In this article Miller argues that the printing press was the key technology that enabled the success of the Protestant Reformation and the current move away from print editions of the Bible to digital ones like YouVersion may enable Read More …
Members as Social Media Advocates (#0367)
Matt Carlisle is a self-described "evangelist for web and social media" who previously served as the executive designer, producer and editor of UMC.org, the official website of The United Methodist Church. He founded Big Heart Design, a web and social media strategy consulting firm, and recently wrote about the importance of local congregations training members to become "your greatest social media advocates." Specifically, he suggests churches would benefit from offering Read More …
New Ways of Being Church (#0365)
One of many signs of the increasing awareness of the importance of technology for ministry was The Clergy Journal's April/May 2011 edition's theme: Technology and Community: Building Community. Keith Howard, past executive director of the Emerging Spirit initiative of the United Church of Canada, and Aaron McCarroll Gallegos, executive producer of wondercafe.ca, contributed an article entitled "Technology and Community Building," which includes these challenging words: Social media Read More …
WWJD With Social Media in Ministry? (#0353)
G. Elijah Dann, author of God in the Public Square (2010) and an instructor of philosophy and religion for Simon Fraser University's Senior Program, recently wrote an article for the Huffington Post considering what Jesus' ministry might have been like had it occurred during the age of social media. Dann's introduction to the idea begins with the birth of Jesus and his use of MapQuest, GPS, Facebook, Google and Travelocity reminded me of The Digital Story of the Nativity. Additionally, he Read More …
Viral Misattribution (#0352)
On Sunday night, an unusual name appeared on my Twitter stream: Osama bin Laden. Through a number of tweets I learned that the United States military had killed this terrorist and of President Obama's televised address. On Monday morning I found myself paying less attention to social media than I normally do after experiencing several friends who were using uncharacteristically strong language of patriotism and of faith. Later that day, I noticed that a number of friends had posted the Read More …
Most Americans Are Now on Facebook (#0348)
Arbitron and Edison Research have conducted an annual survey focusing on trends in digital platforms since 1988. The 2011 report shows that the majority of Americans aged 12 and older now use Facebook. In three years the percentage of people using Facebook has risen from 8% to 51%. So What? Churches are also getting more involved on Facebook. According to LifeWay Research roughly half (47%) of all congregations now have a presence on Facebook. Creating a Read More …
Thursday + Friday = Maximum Facebook Engagement (#0340)
Buddy Media released "Strategies For Effective Facebook Wall Posts: A Statistical Review" earlier this month, which amounts to a comprehensive analysis of more than 200 of their clients' Facebook pages over a two week period. The full report (available as a free download after registering) features fifteen pages of information including a detailed breakdown by industry of the best days to post. Overall, for all industries considered, the best days for engagement are Thursday and Read More …
The Most Popular “Church Blogs” or Are They? (#0332)
Kent Shaffer is the founder of ChurchRelevance.com, an online resource created to inspire and train ministers to be more relevant and effective, and a volunteer strategist for lifechurch.tv. He recently published his updated list of the "Top 200 "church blogs." His list intrigues me for several reasons, beginning with his methodology, which he describes as follows: Several hundred blogs are reviewed in a preliminary screening to determine if their statistics are competitive enough to be Read More …
No Generation Left Behind: Social Media in Ministry (#0331)
Earlier this year I wrote about generational differences in online activity based on data from a Pew Research Center study that showed how many people in each generation participate in various online activities. The percentage of people who participate in a given category tends to decline from generation to generation, but even the oldest generations still engage in a significant amount of online activity. Increasingly the digital divide or gap between those who Read More …