Many local churches see dramatic increases in worship attendance at Christmas and Easter. Perhaps then it isn’t surprising to learn that people Google the word church more during Christmas week and Easter week than on any other weeks of the year. More specifically, over the last ten years more Americans have searched the word church during Easter week than at any other time of year (Christmas, of course, came in second).
So What?
While many churches do an excellent job of targeted marketing for Christmas and Easter (or should it be Easter and Christmas given the Google rankings?), most of those efforts focus on encouraging people to attend worship. How might congregations seek to create meaningful religious conversations in the wider community during these times of increased interest?