Seth Godin, a one of a kind marketing genius who was inducted into the Direct Marketing Hall of Fame in 2013, recently shared the most important question any person or entity marketing a product or service to a potential new customer must address: “Do they trust me enough to believe my promises?”
So What?
When churches engage in marketing they must not ignore this question. Think about how your congregation markets itself to potential newcomers as well as how individual ministries seek out new participants from within and beyond the congregation. How might including Godin’s question change the way your church markets itself in the future?