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Greg Smith

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Social Media Shortcomings (#0998)

2013/02/08 By Greg

While I am encouraged to see more and more nonprofits entering the world of social media, I wonder what percentage of these efforts are ineffective primarily because those tasked with overseeing them lack the appropriate training and/or resources. Recently Nonprofit Tech 2.0 posted a list of eleven signs that your nonprofit needs social media training.  The list includes:

  • Your avatar is cropped, shrunk, blurry, or too small to make an impact.
  • You are rarely retweeted on Twitter.
  • You are ignoring Google+.
  • Your Facebook Page only has one admin.
  • Your blog is missing social networking icons, an e-newsletter subscribe option, and a “Donate Now” button.
  • You’ve not yet viewed your nonprofit’s website, e-newsletter, blog, or social networking profiles on a tablet and a smartphone.

So What?

A quick review of a handful of churches in my area suggests most would benefit from additional social media training.  Given the significant opportunity social media presents for communities of faith, I hope increasing percentages of local congregations will prioritize effectively leveraging social media beginning with training those accountable for social media leadership.

  • What grade would you give your congregation for its current use of social media?
  • What type of training does your congregation offer to those tasked with leading its social media efforts?
  • What resources has your church allocated in 2013 for social media?

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Greg Smith

Greg is a follower of the Way of Jesus who strives to make the world a better place for all people. Currently, he serves as Chief Executive Officer of White Rock Center of Hope and as Interim Senior Pastor of Advent Lutheran Church. He has served ten congregations, taught religion to undergraduates for eight years, and helped three organizations provide quality healthcare to underserved populations. (Read More)

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