Are certain groups of people more honest than other groups? Honest Tea sought to answer that question via a 30 city experiment designed to test people’s honesty. They sold their drinks at the price of $1 per bottle at unmanned pop-up stores then published the results as the National Honesty Index.
The interactive National Honesty website allows users to view information about and compare different groups. For example, the image at right appeared when I compared urban dwellers to suburbanites.
So What?
Only three locations scored a perfect 100% honesty rating: Oakland, Salt Lake City, and Boston Ballpark. Overall people were mostly honest; 77% of the experiment sites scored a 90% or higher honesty rating.
- Do you tend to think most people are generally honest? Why or why not?
- How has your journey of faith impacted the way you embody honesty?