Peace Congregational Church (United Church of Christ) in Clemson, SC is a new church with a creative marketing campaign designed to share the congregation’s progressive form of Christianity, including their extravagant and inclusive welcoming mentality, with their community. The effort includes “a series of 10 catchy, thought-provoking posters lifting up the church’s commitment to re-imagine faith, justice and mission.”
So What?
The United Church of Christ’s decade old Still Speaking campaign is widely regarded as the most talked about initiative of any denomination during that time period. While using the national pieces can be helpful, many congregations also benefit from their own branding and messaging efforts. Peace’s project is local from its creation to implementation as members and friends of the parish distribute the posters throughout the community.
- What is unique about your local congregation? How clear is this uniqueness in your current marketing efforts?
- What is the most memorable church advertisement you have ever seen? What made it memorable?
- How does your congregation measure the effectiveness of each of its marketing projects?