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Greg Smith

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Facebook’s Future Viability (#0732)

2012/05/17 By Greg

Facebook is everywhere I turn lately.  I continue to encounter:

  • news, news and more news about and leading up to the IPO;
  • blogs and news stories on how the Instagram acquisition will not happen soon as was originally indicated;
  • information that all is not well with online ad revenues, especially compared to Google; and
  • people who are passionate about the future of Facebook, especially from those favoring both extremes.
With this in mind I was intrigued to learn the results of the recent (conducted May 3-7, 2012) AP-CNBC poll.   Question 10: “Do you think Facebook is likely to continue to be a successful company over the long term, or do you think it’s likely to face away as new things come along?” received the following responses:
  • Successful over the long term – 43%;
  • Fade away as new things come along – 46%;
  • Don’t know – 10%; and
  • Refused / didn’t answer question – 1%.
So What?
Perhaps the future of Facebook is not as bright as the ever growing user base suggests.  Roughly half of the people surveyed (46%) believe that Facebook will fade away as new things come along.  While we can all remember life before Facebook, I wonder how many people dream of a future without it.
  • What do you think will happen to Facebook over the long term? Why?
  • How has your congregation’s ministry utilized Facebook to date?
  • Beyond your local congregation, what other religious entities, groups, or people do you interact with on Facebook?

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Greg Smith

Greg is a follower of the Way of Jesus who strives to make the world a better place for all people. Currently, he serves as Chief Executive Officer of White Rock Center of Hope and as Interim Senior Pastor of Advent Lutheran Church. He has served ten congregations, taught religion to undergraduates for eight years, and helped three organizations provide quality healthcare to underserved populations. (Read More)

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