A recent poll finds
- 60% of mobile phone users plan to look at their phone during today’s Super Bowl
- Almost 1 in 3 viewers under age 45 will watch the game with their phone in hand
- Only 13% who plan to use their mobile device said they will do so during actual game action
So What?
The Super Bowl viewing experience is increasingly a multi-screen affair. It appears that mobile phone usage (primarily for activities involving data not speech) will peak during commercials and the half-time show.
- How often will you look at your phone during the Super Bowl? Will you check it more often during game action, commercials or the half-time show?
- Since companies spend as much as $3.5 million for a 30-second commercial slot, do you expect that they will be more strategic than ever in providing reasons for viewers to interact with web content thereby creating a more interactive experience? How likely do you think it is that a Super Bowl commercial as a stand alone entity will completely disappear within a few years?