According to Nielsen research, a significant percentage of mobile phone subscribers have moved to smartphones during the last year. In fact, the percentage penetration has increased in every age group. 
So What?
25-34 year olds have the highest smart phone adoption rate of any age group. Over the period analyzed (3rd quarter 2010 through 3rd quarter 2011) their adoption rate rose by 50% from 41% to 62%.
18-24 year olds and 35-44 year olds were close behind those aged 25-34 both in 2010 and now. These groups have experienced increased adoption rates of over 50% during the time period to reach a current rate in excess of 50% of all users.
In short, the majority of adult mobile phone users under age 45 now have smartphones.
What are the implications of this trend for your congregation’s communication strategies? for ministry’s primarilyy or exclusively with those within high adoption age groups?