Jennifer Preston’s recent New York Times article explores how a Facebook page about Jesus became the most popular page of all:
For the last three months, more people have “Liked,” commented and shared content on the Jesus Daily than on any other Facebook page, including Justin Bieber’s page, according to a weekly analysis by AllFacebook.com, an industry blog.
The Jesus Daily is the creation of the 41 year old medical researcher Dr. Aaron Tabor. Tabor writes most of the content himself and has relied on “marketing techniques learned from his successful diet business, which he now pitches on QVC. ”
So What?
Jesus is doing quite well when it comes to Facebook popularity. According to All Facebook, the top ten list of interactions includes two Jesus pages: the Jesus Daily ranks first and Jesus Christ ranks tenth. Note: the Bible ranked third.
Name Fans Interactions 1. Jesus Daily 8,284,774 3,419,397 2. Mario Teguh 4,626,989 1,152,997 3. The Bible 8,090,313 1,044,350 4. Dios Es Bueno 4,168,508 748,217 5. FC Barcelona 19,347,689 728,335 6. Real Madrid C.F. 18,619,269 716,961 7. Manchester United 18,404,548 668,140 8. Justin Bieber 35,136,420 630,789 9. Terima Kasih Ibu 2,817,160 557,633 10. Jesus Christ 2,937,587 513,040
Have you liked the Jesus Daily? Why do you think these three Christian pages are faring so well in both attracting fans and interaction?