Matt Carlisle, founder of Big Heart Design, a web and social media strategy consultancy located in Nashville, TN, recently blogged about the relationship of local congregation’s to their denominational brand. He writes:
If your church is part of a denomination, your congregation more than likely has used church-wide logos or branding statements to promote your ministry. From the logo printed on business cards to the sign in the front lawn, most American churches are identified largely by their denominational brand.
In the post he provided several examples of denominational brand statements:
So What?
I have served congregations that were strongly affiliated with their denomination and those with marginal connection. Wherever your parish is on the continuum of identifying with your denominational brand, it is essential that you are aware of the position and that all areas of church life support that position.
- Does your denomination have a brand statement? If so, how does your congregation utilize it?
- Regardless of the strength of the tie to the denominational brand and to the denomination, congregations must have their own identity. How do you balance these two aspects of your congregation’s identity?
- Which of the brand statements shown above do you find most appealing? Why?