Michael Hyatt is the Chairman and CEO of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S. You can connect with him by reading his Intentional Leadership blog, following him on Twitter, or liking him on Facebook.
Earlier this week he shared the basic components of his blog template in “Anatomy of an Effective Blog Post”
- Lead Paragraph
- Relevant Image
- Personal Experience
- Main Body
- Discussion Question
So What?
Hyatt asked his readers (see #5 for the rationale) to share their templates. I have two basic templates:
For Book Reviews
- Bibliographical Information
- Meet the Author
- Book Basics
- So What?
For Most Other Posts
- Introduce the Source(s) of the Idea
- Relevant Image
- Explore the Idea
- Apply the Idea (So What?)
Since one of my main goals is to encourage you to struggle with the issues I write about, I often offer multiple questions.
- If you blog, what is your basic template? How often do you deviate from it?
- When you visit a blog for the first time, what elements help you determine it is worth visiting again?
- What percentage of the words in a given post do you normally read?