Maurilio Amorim is CEO of The A Group, a media, technology and branding firm in Brentwood, TN that consults with some of the country’s largest ministries, leading churches, and Christian publishers. Founded in 2001, The A Group has transitioned from a traditional marketing agency into a marketing technology and branding firm, leveraging social media and mobile technologies. To connect with Amorim, friend him on Facebook, follow him on Twitter, or read his blog.
Yesterday Amorim blogged about his experiences with leaders who are unwilling to embrace social media:
Recently I have changed my approach. This week I found myself saying to a reluctant leader: “Well, just get over yourself. This is not just about you. This is about leading, and communicating well. It’s about having the greatest impact on the most people using the tools that are available to you. Your team and your organization could benefit so much . . . And what you’re telling me is that you don’t want to grow anymore. You’re done.”
So What?
What does this mean for pastors? In Amorim’s words:
If you’re a communicator, you cannot afford not to be engaged in social media. I know this sounds like a mandate, and it is. Even if only a part of your job is to communicate the vision, mission and direction of the organization you lead, you, more than anyone else in your organization, should lead the social media charge.
Do you agree or disagree with Amorim’s assertion that pastors should either utilize social media or quit/retire? Why?
If your senior pastor is not yet engaging social media, what can you do to help her/him reconsider getting involved?
Note: Amorim is a realist and recognizes the limits of social media for ministry. For more about that, read this.