Scott McClellan is the editor of Collide: a magazine for church leaders who use media and technology to communicate Truth. Additionally, he is the director of Echo: a media and tech conference for creative church leaders. To learn more about McClellan visit his website, friend him on facebook, or follow him on twitter.
Earlier this week he wrote about five ways your organization can and should use social media:
- Listen: follow thought leaders, culture influencers, the people within your organization, and the people you serve
- Converse: you can ask questions and get answers, you can respond, and you can participate
- Share: share insight, share resources, share tools, share tips, share news, share knowledge, share experience, share talent, share opportunities to get involved
- Tell Stories: create a multimedia tapestry; we can leverage text, images, audio, and video in a variety of channels and formats
- Invite: the new law of the Internet is that if we give people great content and opportunities to share it, they’ll do our marketing for us
So What?
Believe it or not, some congregations still don’t have a plan for how to use social media. Interestingly, many of these churches do have a committee that meets regularly and spends thousands of dollars on marketing using traditional media. If these comments characterize your congregation, there is no better time than the present to give this matter some attention. Undoubtedly, people are already talking about your parish via numerous social media channels.
For everyone else: How well does your congregation utilize social media?
- Rank McClellan’s five ways from the one your congregation does best to the one needing the most improvement.
- What plans do you have that will give additional attention to the weakest link?
- How do you measure the effectiveness of your social media activity?