On Friday, April 16 the United Church of Christ launched a new marketing effort within the framework of their popular Still Speaking campaign. An undated letter published several weeks prior to the launch explains this new commercial, The Language of God, will be different in “how it will be carried / launched / delivered by you. For the first time, we will be relying on a grassroots, viral campaign to ‘spiral’ our message across the internet via web-based ads, Facebook, YouTube, MySpace, emails and blogs. While we will be purchasing internet ads to launch the campaign, the heart of the movement will be an all-hands-on-keyboards approach on April 16.”
View once to see the commercial, view again and again to begin to understand its message:
So What?
What is your initial reaction to The Language of God commercial? To the blending of the many images with the words compassion, love, community, justice, hope, equality, and praise? To the phrases “never place a period where God has placed a comma” and “find your church, find yourself”?
If watching this commercial was your introduction to the United Church of Christ, what would you think of the denomination?
Will you participate in the grassroots campaign to spread the message?