Social Media Tools for Churches 101

Alys Drake, communications manager for Howell Marketing Strategies, recently wrote a guest commentary in the Commercial Appeal that provides churches with a "social media primer."  She includes six basics: Blogs Twitter Flickr and Tumblr Facebook Geolocation (e.g. Foursquare) Other (YouTube, Ustream, Vimeo, podcasting, QR codes, Google+) So What? In the article, Drake states, "Information is spread at lightning speed via social networks like Facebook and Twitter in a way I Read More …

7 in 10 Now Use Video Sharing

According to the latest research by the Pew Research Center, 7 in 10 (71%) of American adults who go online now use video sharing sites.  The current number represents a five-percentage-point increase from the 66% of online adults who reported being video-sharing site users a year earlier and a 38-point increase from five years ago when the Pew Internet Project took its first reading on use of such sites. So What? Around the time the folks at Pew started this annual survey, many larger Read More …