Your Social Media Voice

Phil Cooke is a nonprofit marketing guru.  He has written numerous books on the topic, including Unique: Telling Your Story in the Age of Brands and Social Media (2012) and Branding Faith: Why Some Churches and Non-Profits Make a Difference and Other's Don't (2010).  Recently, he suggested that "finding your authentic voice in social media isn’t that different from traditional media."  In order to find your voice, Cooke suggests you don’t say things on social media you wouldn't say to Read More …

Review of But I Don’t See You as Asian

Meet the Author Bruce Reyes-Chow is an ordained Presbyterian pastor, and 3rd generation Chinese/Filipino.  He is a consultant who previously served as founding pastor of Mission Bay Community Church. His effective use of social media while serving as moderator of the General Assembly of the 2.3 million member PCUSA helped many mainline leaders appreciate the value of social media for ministry. Reyes-Chow has written two e-books: The Definitive-ish Guide for Using Social Media in the Church  Read More …

Mormons Go Social

Late last month leaders in The Church of Jesus Christ of Latter-day Saints announced a shift in missionary strategy. More specifically, the church will increasingly encourage missionaries to leverage social media rather than the traditional door-to-door approach.  This change is significant for several reasons, including: the recent lowering of the minimum age for missionary work ( from 21 to 19 for women and from 19 to 18 for men), the old rules that limited missionaries to using the Read More …

Ministry Leaders & Social Media

BSM Almost all current ministry leaders completed their formal education BSM (Before Social Media).   Most pastors, musicians, and educators learned a great deal about their professions, including  how to communicate information about such with constituents and (ideally!) to a wider audience of prospective participants. Reality Check What happens when the communication and marketing channels they know best no longer resonate with their constituents?  Increasingly people want to not only Read More …

Church Marketing Shifts

Lindsay Christian's recent Capital Times article, "Marketing God: Churches Turn to the Web, Social Media to Attract Members," explores how many congregations in her area have shifted their marketing time and monies from print efforts to online endeavors. Christian's piece effectively explores how a significant trend has impacted congregations in her community. To highlight the significantly diminished return on investment and increasing irrelevancy of print advertising (especially with Read More …

1,000 Posts

In June 2009, some 44 months ago, I launched this blog.  My initial goals were quite modest: Learn more about blogging and social media by deepening my own engagement Share my thoughts on timely topics with an emphasis on raising questions rather than offering answers Encourage conversation about matters of faith that matter (within and beyond the congregation I was serving) After a few months of posting on an occasional basis, I began to be more intentional about when I posted. Read More …

Social Media Shortcomings

While I am encouraged to see more and more nonprofits entering the world of social media, I wonder what percentage of these efforts are ineffective primarily because those tasked with overseeing them lack the appropriate training and/or resources. Recently Nonprofit Tech 2.0 posted a list of eleven signs that your nonprofit needs social media training.  The list includes: Your avatar is cropped, shrunk, blurry, or too small to make an impact. You are rarely retweeted on Twitter. You are Read More …

Remaining Relevant

Justin Lathrop, executive search consultant at the Vanderbloemen Search Group, recently suggested five ways churches can remain relevant: Leverage the strengths of church networks Engage social media Expand online offerings, including worship services Consider the possibilities of strategic church mergers Welcome the diverse population of the community So What? Many of the items on Lathrop's list focus on structural matters: the possibility of belonging to multiple networks Read More …

Effective Social Media Usage

Bruce Reyes-Chow is a consultant who previously served as founding pastor of Mission Bay Community Church. His effective use of social media while serving as moderator of the General Assembly of the 2.3 million member PCUSA helped many mainline leaders appreciate the value of social media for ministry.  In an October 2012 presentation to the Miami Valley Presbytery (Dayton, OH) on social media and the church, Reyes-Chow offered five tips for effective social media usage: be you: appropriate, Read More …

Elders + Social Media

While senior centers, assisted living facilities, and organizations focused on mature adults have been providing computing classes for years, many have recently added "how to" sessions on Facebook, Twitter, and blogging.  Julie Andrews recently wrote about some of the benefits older adults experience when they use social media, including increased connectivity to family and friends. So What? Church is a community.  It should also be concerned with connecting people to one another both Read More …