Scott McClellan, writer/editor at Echohub and author of the forthcoming book Tell Me a Story (2013), recently challenged church leaders to live into their roles by doing more than simply providing the religious goods and services requested by the majority of their parishioners (consumers). His blog post was inspired by a story about Olive Garden that suggested the casual dining chain's leadership wants to but has been unable to improve their offerings because any Read More …
Scott McClellan
Who Do You Follow? (#0326)
Recently technology expert Scott McClellan, editor of Collide and director of Echo, asked people to answer a poll about how they determine who to follow on Twitter. As of 11pm EST on April 7, the responses show that almost all respondents (92%) follow "anyone who might add value." Interestingly, of the 116 votes cast only 10 were for another option (4 for "only people I actually know," 3 for "everyone who follows me" and 3 for "as few people as possible." So Read More …
5 Ways to Use Social Media (#0164)
Scott McClellan is the editor of Collide: a magazine for church leaders who use media and technology to communicate Truth. Additionally, he is the director of Echo: a media and tech conference for creative church leaders. To learn more about McClellan visit his website, friend him on facebook, or follow him on twitter. Earlier this week he wrote about five ways your organization can and should use social media: Listen: follow thought leaders, culture Read More …