Phil Cooke is a filmmaker, author, and speaker. Additionally, he is the founder and CEO of Cooke Pictures. In light of the non-response by Christian television to the conflict in Syria, he shared his concern about the growing irrelevance of their product: Christian television continues to grow more and more irrelevant because we refuse to take the time or trouble to address issues that really matter—when they matter. If you work at a Christian station or network, think about it. I’m Read More …
Phil Cooke
Your Social Media Voice (#1161)
Phil Cooke is a nonprofit marketing guru. He has written numerous books on the topic, including Unique: Telling Your Story in the Age of Brands and Social Media (2012) and Branding Faith: Why Some Churches and Non-Profits Make a Difference and Other's Don't (2010). Recently, he suggested that "finding your authentic voice in social media isn’t that different from traditional media." In order to find your voice, Cooke suggests you don’t say things on Read More …