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Greg Smith

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Michael Buckingham

Should Church Be More Like an Apple Store? (#0494)

2011/09/22 By Greg

Michael Buckingham is the founder of Holy Cow Creative (a church creativity and design studio) and the creative director for the Center for Church Communication and Church Marketing Sucks.  A few weeks ago he blogged about the tendency of churches to take ourselves and our rules too seriously, which is in complete contrast to typical Apple store environment.  To illustrate the "all are welcomed" approach of Apple stores, he shared a YouTube video of Mark Read More …

The First Rule of Social Media (#0432)

2011/07/22 By Greg

Michael Buckingham is the founder of Holy Cow Creative (a church creativity and design studio) and the creative director for the Center for Church Communication and Church Marketing Sucks.  Last week he wrote about the importance and power of the question mark in social media.  He writes: The very first rule of social media that I put in place with the churches I work with: There should be more question marks than periods on your page. Now of course this is a rule of Read More …

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Greg Smith

Greg is a follower of the Way of Jesus who strives to make the world a better place for all people. Currently, he serves as Chief Executive Officer of White Rock Center of Hope in Dallas and as Interim Senior Minister of First Christian Church (Disciples of Christ) in Fort Worth. He has served eleven congregations, taught religion to undergraduates for eight years, and helped three organizations provide quality healthcare to underserved populations. (Read More)

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