Really awful church signage regularly appears on my social feeds. While there are far too many examples of church signage, there are relatively few helpful resources for church leaders who want to think strategically about signage. Church Marketing Sucks, however, recently featured multiple posts on the topic: Tips for Your Primary Exterior Sign by Erin Williams, Tips for Secondary Exterior Signs by Erin Williams, and 8 Steps to Making Interior Signs Work for Your Church Read More …
Church marketing
The Christmas Story: Creativity + $500 = 400K+ views (#0230)
On this the second Sunday of Christmas, I invite you to watch one of the best Christmas videos you may not have seen. The video was created by St. Paul's Church in Auckland, New Zealand to market their annual Carols by Glowstick event. According to Joshua Cody, who interviewed one of the creative folks behind the project, the church spent only $500 to produce the video since "everything else was supplied by the individuals, families and businesses of St. Paul’s. That goes Read More …
Leveraging Facebook – 7 Suggestions for Your Church (#0205)
Roughly half of all American congregations now have a presence on Facebook. While creating a presence is an essential first step, leveraging that presence requires effectively utilizing it and educating those who have affiliated with your page. Randy Vaughn, one of two real life twin brothers who have teamed up to create The Marketing Twins, recently blogged about how churches can effectively utilize Facebook as a part of their social media strategy. He recommends churches Read More …
Should Your Church Buy Ads on Facebook? (#0195)
Earlier this week, Justin Wise wrote an article for Church Marketing Sucks about his congregation's experience using Facebook ads. It is a brief but informative look at both the basics of setting up an ad and his congregation's positive initial experience. He concludes his article recommending that all churches consider trying Facebook ads: If you’re in a church that has a small budget for marketing, you need to give Facebook ads a try. If you’re in a church that has plenty of Read More …
Controversial Marketing (#0161)
Recently, Christ Covenant Church in Beaumont, Texas launched a controversial billboard campaign carrying the message that Christians are jerks. According to an article by Kate Shellnutt, the church's billboard (pictured at right) has "confused and surprised drivers along I-10 near College--is meant to direct people to the Christ Covenant website and their new sermon series: What a Bunch of Jerks: Teachings of Jesus too Often Ignored by the Church." A page on the church's website explains Read More …