Effectively Welcoming Visitors

Kevin Hendricks, founder of Monkey Outta Nowhere and author of Addition by Adoption: Kids, Causes and 140 Characters (2010), recently wrote a post for Church Marketing Sucks entitled "Making Visitors Feel Welcome (But Not Too Welcome)".  In the article he reflects on the topic in light of his reflections after hearing Anne Lamott read from her latest book and talk about her own experience.  Recognizing a one-size-fits-all approach is ineffective, Hendricks suggests those involved in your Read More …

The First Rule of Social Media

Michael Buckingham is the founder of Holy Cow Creative (a church creativity and design studio) and the creative director for the Center for Church Communication and Church Marketing Sucks.  Last week he wrote about the importance and power of the question mark in social media.  He writes: The very first rule of social media that I put in place with the churches I work with: There should be more question marks than periods on your page. Now of course this is a rule of thumb but people come to Read More …

Baptist Dance Party Goes Viral

Second Baptist Church in Houston, TX has over 53,000 members and some 22,000 people attend worship at one of their five locations on a typical weekend.   This year more than 2,000 people affiliated with the church gathered at Discovery Glenn in the heart of Houston to participate in a flash mob with a purpose.  The video of this event has gone viral with over 750,000 views to date. Writing for Church Marketing Sucks, Kevin D. Hendricks summarizes the effort: The video featured more than Read More …