Learning from Gen Y: Thoughts of a New Reformation

Bradley N. Hill, a minister in the Evangelical Covenant Church, recently wrote an article for the Christian Century suggesting that the way most churches operate (an attractional model) will never effectively engage Generation Y (those he characterizes as being born between 1976 and 2000) for many reasons including: . . . advertisement is just part of the background white noise of our culture. No impersonal website or advertisement, no program or event flyer, poster or radio spot will entice Read More …