Many congregations are rethinking how they spend their limited marketing/advertising dollars. In most cases less and less money is allocated for print (phone book, direct mail, etc.) in order to free up additional funds for new media. While this shift seems logical, the next steps are far less clear. One of the troublesome aspects of entering this new arena is the considerable complexity of social marketing. The graphic below, from Buddy Media, illustrates this quite Read More …
advertising
Full LGBT Equality in the Church (#0360)
Believe Out Loud is a project of Intersections International that is committed to being a" trans-denominational movement that promotes LGBT-inclusion in the Christian church." Recently they launched a campaign to get one million Christians to sign on in support of "full LGBT equality in the church." Sojourners, led by Jim Wallis, rejected their new 83 second ad (watch below) depicting lesbian moms and their son entering a new church and receiving a welcome from the Read More …