Maurilio Amorim is CEO of The A Group, a media, technology and branding firm in Brentwood, TN that consults with some of the country’s largest ministries, leading churches, and Christian publishers. Recently he blogged about his response to an unexpected question. When asked to write down his favorite quote, he shared the following:
Every leader must learn that just because you can do something, doesn’t mean you should.
So What?
In the post, Amorim provided a few examples of things he stopped doing at various stages in his professional career. By setting aside these secondary tasks, he was able to focus on areas in which he was uniquely able to contribute to the organization.
- List things you do as a part of your job that are not truly a part of your job description, but you do anyhow since you have competency in that area or task. Which of these should you give up in order to refocus on the areas where you can have the greatest impact?
- Write a single sentence that identifies that which only you can contribute to your current organization/business/church. Put differently, write about whatever it is that you are uniquely gifted to do.