Smartphone Habits

The Pew Research Center’s Pew Internet & American Life Project has been tracking cell phone ownership and use for the past eight years.  Earlier this month they released a new infographic on our smartphone habits:

So What?

More people today are buying smartphones than traditional cell phones.  Smartphone ownership has been increasing for some time, and all indicators suggest that continued growth is likely.  In addition to more people having smartphones, more smartphone owners are using their phones for tasks that were once completed using other technologies (especially laptop and desktop computers).

  • How has your congregation adjusted its overall marketing and communication strategy in light of the surge in smartphone ownership and use?
  • If deficiencies have been noted, what plans are in place to overcome them?  If no deficiencies have been observed, is this an area of relative strength for your congregation or a growing edge that isn’t being considered adequately?

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