Phil Cooke is a nonprofit marketing guru. He has written numerous books on the topic, including Unique: Telling Your Story in the Age of Brands and Social Media (2012) and Branding Faith: Why Some Churches and Non-Profits Make a Difference and Other's Don't (2010). Recently, he suggested that "finding your authentic voice in social media isn’t that different from traditional media." In order to find your voice, Cooke suggests you don’t say things on Read More …
voice
Will Talking by Phone Disappear? (#0309)
When I was a child people who wanted to talk to someone else either physically went where that person was or picked up a phone and called that person. The phone we used to place the call was either a home phone or a pay phone. In the 1980s it seemed every home had a phone and everywhere that was not a home had a pay phone. It was only when I was a teen in the early 1990s that I moved into the leading edge world of being able to be contacted without a phone. A beeper, Read More …