Four months ago, I shared my departure from a social media platform I once loved and participated in for 15 years: Goodbye Twitter, X, or Whatever You’ve Become. Shortly before leaving I joined Bluesky and, to date, have seen some hopeful signs that this platform might grow into something similar to what I experienced long ago on Twitter. In my first four months I've attracted nearly 1,000 followers and experienced some meaningful engagement. Interestingly, I joined Threads well before Read More …
viral
Review of Viral (#0743)
Meet the Author Leonard Sweet is the E. Stanley Jones professor of evangelism at Drew University and visiting distinguished professor of Evangelism at George Fox University, was voted one of the 50 Most Influential Christians in America, and continues to write and speak prophetically about the church. An ordained United Methodist pastor, Sweet has authored over 20 books and 600 articles, and is perhaps best known for his forward thinking ideas about the church. For Read More …
Baptist Dance Party Goes Viral (#0377)
Second Baptist Church in Houston, TX has over 53,000 members and some 22,000 people attend worship at one of their five locations on a typical weekend. This year more than 2,000 people affiliated with the church gathered at Discovery Glenn in the heart of Houston to participate in a flash mob with a purpose. The video of this event has gone viral with over 750,000 views to date. Writing for Church Marketing Sucks, Kevin D. Hendricks summarizes the effort: The video featured more Read More …
Viral Misattribution (#0352)
On Sunday night, an unusual name appeared on my Twitter stream: Osama bin Laden. Through a number of tweets I learned that the United States military had killed this terrorist and of President Obama's televised address. On Monday morning I found myself paying less attention to social media than I normally do after experiencing several friends who were using uncharacteristically strong language of patriotism and of faith. Later that day, I noticed that a number of friends had posted the Read More …