Goodbye Facebook – Hello Twitter

People's social media usage habits while working are changing.  According to the latest research by Palo Alto Networks, during the last six months (November 2011 to May 2012) the percentage of time workers spent on social networking sites shifted: Facebook: down 17% (from 54% to 37%) Twitter: up 10% (from 11% to 21%) Tumblr: up 9% (from 1% to 10%) So What? In only six months, the percentage of time people spent using Twitter at work doubled and the percentage of time they spent using Read More …

Social Media Tools for Churches 101

Alys Drake, communications manager for Howell Marketing Strategies, recently wrote a guest commentary in the Commercial Appeal that provides churches with a "social media primer."  She includes six basics: Blogs Twitter Flickr and Tumblr Facebook Geolocation (e.g. Foursquare) Other (YouTube, Ustream, Vimeo, podcasting, QR codes, Google+) So What? In the article, Drake states, "Information is spread at lightning speed via social networks like Facebook and Twitter in a way I Read More …