Maurilio Amorim is CEO of The A Group, a media, technology and branding firm in Brentwood, TN that consults with some of the country’s largest ministries, leading churches, and Christian publishers. Recently he blogged about the importance of not over communicating. While it is easier than ever for ministries today to communicate with constituents, it is also more essential than ever to communicate effectively. To avoid over communication Amorim suggests Segment your Read More …
target audience
How Does Your Web Ministry Measure Up? (#0215)
United Methodist Communications provides the following list of the "Top 10 Practices for Web Ministry" Develop a Web ministry team Know your target audience groups and develop ways to reach them Design seeker-specific experiences through your church’s Web presence, and enlist church members to meet seekers when the online experience leads to offline participation Use a consistent brand image for your church’s online and offline presence Employ the user-centered design process for your Read More …