The Limits of Social Media for Ministry

Maurilio Amorim is CEO of The A Group, a media, technology and branding firm in Brentwood, TN that consults with some of the country’s largest ministries, leading churches, and Christian publishers.  Founded in 2001, The A Group has transitioned from a traditional marketing agency into a marketing technology  and branding firm, leveraging social media and mobile technologies. To connect with Amorim, friend him on Facebook, follow him on Twitter, or read his blog. Amorim recently blogged about Read More …

Leveraging Facebook – 7 Suggestions for Your Church

Roughly half of all American congregations now have a presence on Facebook.  While creating a presence is an essential first step, leveraging that presence requires effectively utilizing it and educating those who have affiliated with your page.  Randy Vaughn, one of two real life twin brothers who have teamed up to create The Marketing Twins, recently blogged about how churches can effectively utilize Facebook as a part of their social media strategy.   He recommends churches consider Read More …

Lessons I am Learning

For those in liturgical congregations, this Sunday’s celebration of the reign of Christ will mark the end of the church year.  Next Sunday, November 28, we will begin a new year with the season of Advent.  As we near the end of this year, I have been reflecting on my journey of faith over the past twelve months.  Three experiences have played critical roles in informing and continually reforming my faith: Exploring Experience: After serving five congregations in lay or pastoral Read More …

Churches Embracing Social Media

Catholics and Protestants are uniting around the importance of social media. Earlier this week at the United States Conference of Catholic Bishops annual Fall General Assembly, Bishop Ronald Herzog of Alexandria, Louisiana, a member of the Communications Committee, gave a speech in which he said: Although social media has been around for less than 10 years, it doesn’t have the makings of a fad. We’re being told that it is causing as fundamental a shift in communication patterns and behavior Read More …

How Ideas Spread

Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change, and work.  He earned his MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.  For more information visit his website or read his blog. He recently listed 20 reasons why people choose to spread ideas: I spread your idea because it makes me feel generous. ...because I feel smart alerting others to Read More …

5 Ways to Use Social Media

Scott McClellan is the editor of Collide: a  magazine for church leaders who use media and technology to communicate Truth. Additionally, he is the director of Echo: a media and tech conference for creative church leaders. To learn more about McClellan visit his website, friend him on facebook, or follow him on twitter. Earlier this week he wrote about five ways your organization can and should use social media: Listen: follow thought leaders, culture influencers, the people within your Read More …