Why Facebook?

According to a recent Pew Research survey, men and women share many "major reasons" for using Facebook.  The top reason women use Facebook is to see photos/videos whereas the top reason men use Facebook is that it allows them to share with many people at once. So What? Whether you are a relative newcomer to Facebook or have been a part of this social community for many years, it is likely your own major reasons for using it have evolved over time.  While some of the change may have come Read More …

Why People Share

Ipsos, the world’s third largest market research company, recently published the results of their global survey on social media sharing. The reasons people share include: 37% - to let others know what I believe in and who I really am, 30% - to recommend a product, service, movie, book, etc., 29% - to add my support to a cause, an organization or a belief, and 26% - to share unique things. So What? Social media managers and others tasked with overseeing the social media presence Read More …