Ministry: More or Better?

Seth Godin is the author of seventeen books that have been bestsellers around the world and changed the way people think about marketing, change, and work.  In this five minute video, he suggests that our cultural preference for more being better is unwise and often simply not true. So What? In most congregations, plans are now well underway for constructing ministry and mission for 2015.  What should be done (including and often especially how much more than the prior year) is often a Read More …

Key Marketing Question

Seth Godin, a one of a kind marketing genius who was inducted into the Direct Marketing Hall of Fame in 2013, recently shared the most important question any person or entity marketing a product or service to a potential new customer must address: "Do they trust me enough to believe my promises?" So What? When churches engage in marketing they must not ignore this question.  Think about how your congregation markets itself to potential newcomers as well as how individual ministries seek Read More …

Learn Together

Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change, and work. He is also the master of saying a great deal using relatively few words on his blog. Recently he wrote about the power of togetherness in learning. Godin affirms that mere access to educational opportunities is not adequate.  Completion rates from MOOCs are among the strongest recent data backing up this argument.  Given this reality, Godin Read More …

Hurry Up & Be Generous

Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change, and work. He is also the master of saying a great deal using relatively few words on his blog. Recently he shared that while people are in a hurry to do many things, generosity isn't usually on that list.  Godin then asked a powerful question: What happens when we adopt the posture of being in a hurry to be generous? So What? As we start the season Read More …

The Power of Why

Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change, and work. He is also the master of saying a great deal using relatively few words on his blog. Recently he shared this wisdom about the power of why: "Why?" is the most important question, not asked nearly enough. So What? The life of faith and the ministry of a given local community of faith both benefit tremendously from why questions.  Far too often Read More …

Time in A Web-Based World

Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change, and work. He is also the master of saying a great deal using relatively few words on his blog.  As we start the year most call 2012, he wrote a 204 word post about the artificiality of time that included this sentence: "The decision to work at a different rate than others can be a significant competitive advantage." So What? Time isn't what it was Read More …

Consider a Workflow Audit

Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change, and work.  He recently blogged: Go find a geek. Someone who understands gmail, Outlook, Excel and other basic tools. Pay her to sit next to you for an hour and watch you work. Then say, "tell me five ways I can save an hour a day." Whatever you need to pay for this service, it will pay for itself in a week. So What? Almost everyone wants to Read More …

If You Work . . .

Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change, and work.  He recently posted these challenging words about work on his blog: If you're going to work . . . work hard. That way, you'll have something to show for it. The biggest waste is to do that thing you call work, but to interrupt it, compromise it, cheat it and still call it work. So What? I have had a number of jobs in both sacred and Read More …

A Leadership Check-Up

Seth Godin is the author of twelve books that have been bestsellers around the world and changed the way people think about marketing, change, and work.  He earned his MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.  For more information visit his website or read his blog. He recently posted "Seven Questions for Leaders" Do you let the facts get in the way of a good story? What do you do with people who disagree with you... do you Read More …