
Yesterday, I reviewed Rodney Stark's latest book: The Triumph of Christianity: How the Jesus Movement Became the World’s Largest Religion (2011). Throughout the book he offers considerable sociological insight, including the following paragraph on the shortcomings of low commitment religious groups: The conclusion that competition among faiths will favor "low cost" religious organizations mistakes price for value. As is evident in most consumer markets, people do not usually rush to Read More …







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