Required Digital Detox

In the Spring 2014 edition of Facts in Trends Marty Duren, manager of social media strategies for LifeWay, suggests that everyone needs to engage in a digital detox.  According to Duren, a digital detox involves completely abstaining from "everything online for a period of time" (p.45). While stopping short of prescribing the interval at which detoxes are required or the duration he recommends, Duren clearly believes that everyone who participates in the online world needs to take time for Read More …

No Longer Divided: Virtual & F2F

Earlier this week Arnab Sen, head of strategic planning at MRM (a global, top-five digital and direct agency in India), wrote a post for Mashable.com arguing that the virtual world or online world and the offline or face-to-face world are melting into one.  More specifically, he writes: Social science studies increasingly suggest that the divide between the virtual and real worlds is narrowing. Our experiences of reality may no longer constitute a duality. So What? The melting becomes Read More …