According to Nielsen research, a significant percentage of mobile phone subscribers have moved to smartphones during the last year. In fact, the percentage penetration has increased in every age group. So What? 25-34 year olds have the highest smart phone adoption rate of any age group. Over the period analyzed (3rd quarter 2010 through 3rd quarter 2011) their adoption rate rose by 50% from 41% to 62%. 18-24 year olds and 35-44 year olds were close behind those aged Read More …
Nielsen
Text Ministry (#0155)
Just a few years ago, most people thought of cell phones primarily as phones. In 2010, a cell phone means much more to teenagers. According to recent research conducted by the Pew Research Center, "Text messaging has become the primary way that teens reach their friends, surpassing face-to-face contact, email, instant messaging and voice calling as the go-to daily communication tool for this age group." According to even more recent research by The Nielsen Company, the average teenager Read More …