A recent poll finds 60% of mobile phone users plan to look at their phone during today's Super Bowl Almost 1 in 3 viewers under age 45 will watch the game with their phone in hand Only 13% who plan to use their mobile device said they will do so during actual game action So What? The Super Bowl viewing experience is increasingly a multi-screen affair. It appears that mobile phone usage (primarily for activities involving data not speech) will peak during commercials and the Read More …
mobile phone
Smartphone Growth (#0543)
According to Nielsen research, a significant percentage of mobile phone subscribers have moved to smartphones during the last year. In fact, the percentage penetration has increased in every age group. So What? 25-34 year olds have the highest smart phone adoption rate of any age group. Over the period analyzed (3rd quarter 2010 through 3rd quarter 2011) their adoption rate rose by 50% from 41% to 62%. 18-24 year olds and 35-44 year olds were close behind those aged Read More …