Faith Matters. Does Yours?
Most people visit your church's website before visiting your congregation's physical campus. How welcoming is your site for prospective visitors? Tyler Walworth recently suggested assessing your site in light of questions visitors will likely ask including: Where is the church located? Who is the pastor? What should I expect? Will I be singled out as a visitor or pressured in any way? How do I join? Do I have to join? Should I know anything before I arrive? So What? A few Read More …
Church v.2020 - Ten Changes: #10 More Collaboration – Less Competition When compared with the American church of 2012, the future church (v.2020) will feature significantly more collaboration and markedly less competition. This will occur in many areas, including: An approach to marketing, church growth, and evangelism shaped by abundance rather than scarcity that encourages all people already on a spiritual or religious path to earnestly and faithfully pursue it. Efforts to reach Read More …
Ron Buford is the lead architect of the United Church of Christ's (UCC) Still Speaking campaign which began in 2002. He recently accepted a call to serve as Interim Minister for Discipleship at Old South Church in Boston, and authored an article about Still Speaking in the denomination's magazine (Vol. 2, Issue 2 - p.54-56). In that piece he explores his experiences over the last decade, including his travel to congregations in all but two of the UCC Conferences. While many forecast Read More …
Out of the Box Worship Center in Hillsville, VA is a non-traditional United Methodist small town church that is gaining attention for its dramatic social media driven growth. Launched in January 2011 as an extension of First United Methodist Church of Hillsville, VA, the new church start has grown enough to need two services in their 180 seat worship center. So What? Out of the Box's pastor, Ronnie G. Collins, stated, "When the church first started, we placed one full-page ad in the Read More …
Deborah Bruce and Joelle Anderson recently co-authored an article exploring research about the makeup of new church members. More specifically, they considered who is joining Presbyterian (PCUSA) congregations. They report that "in the typical PC(USA) congregation about three in ten worshipers are new people who began attending there in the past five years." These newcomers can be grouped into four categories: First-timers with no church background. Only 8% of new people in Read More …
Martin Thielen, Senior Pastor of the 7,600-member Brentwood United Methodist Church, wrote the cover story for the July 26 (2011) edition of the Christian Century about his experience marketing his previous parish. Initially a Southern Baptist, he left that denomination when it took a fundamentalist turn to become a United Methodist pastor. In the article he shares what he learned while Senior Pastor of Lebanon First United Methodist Church in Lebanon, TN. During his tenure the Read More …
Bradley N. Hill, a minister in the Evangelical Covenant Church, recently wrote an article for the Christian Century suggesting that the way most churches operate (an attractional model) will never effectively engage Generation Y (those he characterizes as being born between 1976 and 2000) for many reasons including: . . . advertisement is just part of the background white noise of our culture. No impersonal website or advertisement, no program or event flyer, poster or radio spot will entice Read More …
Roughly half of all American congregations now have a presence on Facebook. While creating a presence is an essential first step, leveraging that presence requires effectively utilizing it and educating those who have affiliated with your page. Randy Vaughn, one of two real life twin brothers who have teamed up to create The Marketing Twins, recently blogged about how churches can effectively utilize Facebook as a part of their social media strategy. He recommends churches consider Read More …
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