Why People Share

Ipsos, the world’s third largest market research company, recently published the results of their global survey on social media sharing. The reasons people share include: 37% - to let others know what I believe in and who I really am, 30% - to recommend a product, service, movie, book, etc., 29% - to add my support to a cause, an organization or a belief, and 26% - to share unique things. So What? Social media managers and others tasked with overseeing the social media presence Read More …