More Church at Easter or Christmas?

Many local churches see dramatic increases in worship attendance at Christmas and Easter.  Perhaps then it isn't surprising to learn that people Google the word church more during Christmas week and Easter week than on any other weeks of the year.  More specifically, over the last ten years more Americans have searched the word church during Easter week than at any other time of year (Christmas, of course, came in second). So What? While many churches do an excellent job of targeted Read More …

Year-End Giving Appeals

Many nonprofit organizations, including churches, receive a great deal of their annual budgets in the form of end of year giving.  Matt Steen, creator of Church Simple, considered the wisdom circulating via multiple recent articles of note regarding how best to time end of year giving appeals.  According to the latest Google study, 3/4 of potential end of year donors begin researching how they will spend their year end dollars in September. So What? For many congregations, the annual Read More …

Review of Dangerous

Meet the Editors Kevin Hendricks is the founder of Monkey Outta Nowhere, and author of Addition by Adoption: Kids, Causes and 140 Characters (2010).  His writing has been featured here on So What Faith on multiple occasions, including "Effectively Welcoming Visitors" and "Baptist Dance Party Goes Viral." Chuck Scoggins is a senior partner at the 374 Design Agency where he runs Motion Design Media, a division of the agency focused on designing motion animation videos. Cleve Persinger is Read More …

Social Media Shortcomings

While I am encouraged to see more and more nonprofits entering the world of social media, I wonder what percentage of these efforts are ineffective primarily because those tasked with overseeing them lack the appropriate training and/or resources. Recently Nonprofit Tech 2.0 posted a list of eleven signs that your nonprofit needs social media training.  The list includes: Your avatar is cropped, shrunk, blurry, or too small to make an impact. You are rarely retweeted on Twitter. You are Read More …

Unusual Job Perks

Before the economic downturn job perks at top companies were significant and, in many cases, expanding.  During the most recent lean years many companies have scaled back in all areas, including perks. Google is well known for its creative work spaces and generous perks.  Earlier this year they added a new death benefit payable to the surviving partner or spouse of any employee who dies.  More specifically, Google will "pay the spouse or partner of a deceased staffer half of their salary for Read More …

Review of Viral

Meet the Author Leonard Sweet is the E. Stanley Jones professor of evangelism at Drew University and visiting distinguished professor of Evangelism at George Fox University, was voted one of the 50 Most Influential Christians in America, and continues to write and speak prophetically about the church.  An ordained United Methodist pastor, Sweet has authored over 20 books and 600 articles, and is perhaps best known for his forward thinking ideas about the church.  For more information, check Read More …

King Chrome

On Sunday March 18, 2012, Chrome officially became the leading browser for the first time.  Tarmo Virki, writing for Reuters, explains: On March 18, Chrome was used for 32.7 percent of all browsing, while Explorer had 32.5 percent share. When people returned to their offices on Monday, the IE share rose to 35 percent and Chrome's share slipped to 30 percent. So What? Googles' Chrome has been climbing and Microsoft's Internet Explorer has been fading for quite some time. Over the last year, Read More …

Social Media Tools for Churches 101

Alys Drake, communications manager for Howell Marketing Strategies, recently wrote a guest commentary in the Commercial Appeal that provides churches with a "social media primer."  She includes six basics: Blogs Twitter Flickr and Tumblr Facebook Geolocation (e.g. Foursquare) Other (YouTube, Ustream, Vimeo, podcasting, QR codes, Google+) So What? In the article, Drake states, "Information is spread at lightning speed via social networks like Facebook and Twitter in a way I Read More …

WWJD With Social Media in Ministry?

G. Elijah Dann, author of God in the Public Square (2010) and an instructor of philosophy and religion for Simon Fraser University's Senior Program, recently wrote an article for the Huffington Post considering what Jesus' ministry might have been like had it occurred during the age of social media. Dann's introduction to the idea begins with the birth of Jesus and his use of MapQuest, GPS, Facebook, Google and Travelocity reminded me of The Digital Story of the Nativity. Additionally, he Read More …