74% Growth in Social Networking

Yesterday, I blogged about the generational differences in online activity according to the latest research by the Pew Research Center.  Today, I look more closely at the rapid growth in one specific category of online activity: social networking.  In just eighteen months, the percentage of adults who use social networking sites has risen 74%.  The graphic below shows the rates of increase by generation, which range from a high of 377% for older boomers to a low of 24% for millenials. So Read More …

The Story of So What Faith

Sowhatfaith.com launched in June 2009 as a means of sharing my thoughts with those beyond my parish.  From the beginning, the blog has focused on contemporary issues and reviews of recently published books by providing a blend of information and questions.  Written some time ago, the following words about the purpose of this website remain on the contact/about page: Individually and as faith communities, true growth is often the result of struggling with the so what questions of faith.  This Read More …

The Limits of Social Media for Ministry

Maurilio Amorim is CEO of The A Group, a media, technology and branding firm in Brentwood, TN that consults with some of the country’s largest ministries, leading churches, and Christian publishers.  Founded in 2001, The A Group has transitioned from a traditional marketing agency into a marketing technology  and branding firm, leveraging social media and mobile technologies. To connect with Amorim, friend him on Facebook, follow him on Twitter, or read his blog. Amorim recently blogged about Read More …

Leveraging Facebook – 7 Suggestions for Your Church

Roughly half of all American congregations now have a presence on Facebook.  While creating a presence is an essential first step, leveraging that presence requires effectively utilizing it and educating those who have affiliated with your page.  Randy Vaughn, one of two real life twin brothers who have teamed up to create The Marketing Twins, recently blogged about how churches can effectively utilize Facebook as a part of their social media strategy.   He recommends churches consider Read More …

Should Your Church Buy Ads on Facebook?

Earlier this week, Justin Wise wrote an article for Church Marketing Sucks about his congregation's experience using  Facebook ads. It is a brief but informative look at both the basics of setting up an ad and his congregation's positive initial experience.  He concludes his article recommending that all churches consider trying Facebook ads: If you’re in a church that has a small budget for marketing, you need to give Facebook ads a try. If you’re in a church that has plenty of exposure Read More …

Bible Reading – There is an App for That

LifeChurch.tv is one of the most technologically innovative churches in the United States.  With over 26,000 in average weekly worship attendance, they are also the second largest congregation in the country according to the Hartford Institute for Religion Research.  This multi-site congregation doesn't simply create leading edge hi-tech creative edge resources, they also share them for free via Open. In 2008, the church launched their own Bible app called YouVersion in response to growing Read More …

Churches Embracing Social Media

Catholics and Protestants are uniting around the importance of social media. Earlier this week at the United States Conference of Catholic Bishops annual Fall General Assembly, Bishop Ronald Herzog of Alexandria, Louisiana, a member of the Communications Committee, gave a speech in which he said: Although social media has been around for less than 10 years, it doesn’t have the makings of a fad. We’re being told that it is causing as fundamental a shift in communication patterns and behavior Read More …

Managing the Social Network Map

Two maps offer a compelling visual case for the changing geography of social networking.   The first map was created for XKCD in 2007.  The second map  was created by Ethan Bloch, Co-Founder and CEO of Flowtown.        So What? Christian community has always been about helping people become and remain connected.  Most local churches tend toward the extremes of being incredibly savvy or only marginally interested in social networking.  On a continuum from incredibly savvy to Read More …