Bible Over Facebook?

Around 143 million people in the US and Canada check their Facebook accounts on a daily basis.  By comparison, the number who read the most popular book of all time - the Bible - in those countries on a daily basis is around 40 million.  In other words, the daily Facebook users outnumber the daily Bible readers by more than 3 to 1. So What? I will admit that I check Facebook more often than I open a Bible (in any and all formats both online and offline).  Is the same true for you? What Read More …

Why Facebook?

According to a recent Pew Research survey, men and women share many "major reasons" for using Facebook.  The top reason women use Facebook is to see photos/videos whereas the top reason men use Facebook is that it allows them to share with many people at once. So What? Whether you are a relative newcomer to Facebook or have been a part of this social community for many years, it is likely your own major reasons for using it have evolved over time.  While some of the change may have come Read More …

The Problem with Facebook

Derek Muller of Veritasium, an educational science channel on YouTube, recently posted a 7-minute video exploring the current problems with Facebook.  If you and/or your organization spend any time on Facebook, then I encourage you to listen to Muller's video in its entirety.   So What? Muller comments, "The beauty of social media is that it's the user who gets to control the content, who they interact with and how." As Facebook increasingly limits what content users see and Read More …

What Impacts Your Mood?

A new two minute viral video from BuzzFeed, "Everyday Things That Affect Your Mood," has been viewed nearly 1 million times.  As you watch it, consider your own life experiences. So What? Among the "surprising" things that can affect your mood, the video lists disorganization, colors, smoking, Facebook, job promotions, and your bedside lamp. Mood matters. What additional factors do you find affect your mood? Do you try to control the variables on the video's list Read More …

Liking = Protected Speech

According to a court decision made last week, clicking "like" on a Facebook post or page is now considered to be free speech protected by the First Amendment.  This ruling by Judge Traxler of the U.S. Court of Appeals in Richmond, VA overturns the earlier ruling, and has significant implications for employment (the matter at hand in this case) and beyond. So What? The online world has grown and evolved at a rapid rate.  Laws developed before the internet expansion often do not adequately Read More …

Taking a Break

Time for a Break A great deal has changed in the world of blogging since I started writing on a daily basis nearly three years ago, and much has changed in my own life as well. What Next? Over the next few weeks, I plan to gather input from many sources. I encourage you to leave your thoughts as a reply to this post.  More specifically: What about this blog do you find most helpful? What type of content would you be most interested in reading in the future? When you think of Read More …

Review of Dangerous

Meet the Editors Kevin Hendricks is the founder of Monkey Outta Nowhere, and author of Addition by Adoption: Kids, Causes and 140 Characters (2010).  His writing has been featured here on So What Faith on multiple occasions, including "Effectively Welcoming Visitors" and "Baptist Dance Party Goes Viral." Chuck Scoggins is a senior partner at the 374 Design Agency where he runs Motion Design Media, a division of the agency focused on designing motion animation videos. Cleve Persinger is Read More …

Your Church’s Facebook Presence

Monk Development's "2013 State of the Church Online Report" contains data gathered from a diverse group of "over 50 churches spread across the United States" that seek to serve their congregation's through the web (p.2).  As I reviewed the report, I found myself returning again and again to a statistic that provides a benchmark for congregations seeking to develop a presence on Facebook.  According to Monk's research, "the average for likes vs. total weekly attendance (TWA) is 54%" Read More …

Facebook Personality Test

You Are What You Like offers a free personality test.  Rather than asking you a series of questions to determine your personality, the app analyzes your likes on Facebook.  Curious to learn more, I authorized the app and received my report:   So What? Provided you are yourself on Facebook rather than one who seeks to create an alternative or idealistic version of who you wish to be/become, the test is nearly impossible to fake unlike other types of personality tests that allow the Read More …

Social Media Shortcomings

While I am encouraged to see more and more nonprofits entering the world of social media, I wonder what percentage of these efforts are ineffective primarily because those tasked with overseeing them lack the appropriate training and/or resources. Recently Nonprofit Tech 2.0 posted a list of eleven signs that your nonprofit needs social media training.  The list includes: Your avatar is cropped, shrunk, blurry, or too small to make an impact. You are rarely retweeted on Twitter. You are Read More …